Pat Rafter gets last laugh with Nick Kyrgios no longer lingerie manufacturer a Bonds ambassador Iggy Azalea may get her Cottontails in a twist when dealing with “haters” on the internet but she’s happy to represent the brand that brought us Nanna knickers for its feminist approach.
“I’ve been given opportunities to promote things but Bonds is one of the only ones I feel comfortable doing as I know my sexuality isn’t going to be exploited,” she said.
Being a rapper, a white Australian rapper, Azalea is a rare (and often controversial) commodity in the hip hop industry which is why, out of the plethora of commercial offers she has been presented with, Bonds fits her perfectly.
“I like what they represent to women. I like the way they approach women, I think it’s cool. I don’t think they ever exploit the person representing the brand, they always authentically represent each of the personalities of their ambassadors,” she said.
“I really did grow up wearing it, it’s not just something someone has paid me to and I’ve never heard of them before, I really did wear it and still love it.”
The tough talking, tattooed 25-year-old who, after “being laughed at a lot” for aspiring to be a rapper, swapped her hometown of Mullumbimby for Miami when she was 16 to pursue her dream. Now nine years later she has returned to Australia as the face of Bonds for the underwear brand’s 100th anniversary.
While a highlight has been visiting family she said Australian carbohydrates are what she’s happy to be reunited with.
“I love the food here, especially all the bread and bakery things, pastries, that’s my favourite and you guys know how to scramble eggs properly. The food is the biggest thing that I miss. Everybody always asks ‘How do you stay so skinny?’ but half the things I like to eat they don’t make in the US. Me living away is good for my diet,” she said.